When I’m running out the door and only have a few minutes to do my makeup, the first thing I reach for is concealer. For me, the perfect concealer should seamlessly blend into my skin and cover dark circles and breakouts without looking cakey. It’s transformative, but it requires minimal effort on my part. Unfortunately, this dream product of mine has been hard to find—until now.
One of the perks of being a beauty writer is getting to sample new products from innovative brands. So, when an email invite landed in my inbox for a Milk Makeup launch event, I knew I was in for a treat.
It turns out the brand was introducing the Future Fluid All Over Cream Concealer, a lightweight yet full coverage product that looks and feels like a second skin. (Just ask Hailey Bieber, who recently revealed she uses Future Fluid. “This concealer is super beautiful and creamy and gives just that right balance of coverage without feeling like too much,” she said in a social media video.)
At the brand’s New York City office, I landed in the hands of Sara Wren, Director of Artistry for Milk Makeup, who helped me apply what would quickly become one of my favorite products. Wren chose shade 9N for my fair yet neutral skin tone, but it’s available in 30 options and a wide range of undertones.
In just seconds, she blended the product seamlessly with a brush, leaving my undereyes looking more refreshed than ever. At home, I like to use a sponge or even my fingers to blend the product, and it always looks great.
I often choose to forgo foundation and just wear concealer with a touch of powder, so I love that Future Fluid is multi-use. When I want to go for a more subdued look, I’ll dot it under my eyes, between my eyebrows and on either side of my nose to help even out my skin tone and combat redness. A little really does go a long way with this product, and the unique pointed applicator will help you be as precise as possible.
Beyond how good it looks on top of the skin, Future Fluid also does double duty as skin care. Its star ingredient is Milk’s own Hyaluronic AI Plant Complex, a blend of ingredients that helps improve the look of redness, breakouts and fine lines by supporting your skin’s natural defense system from external aggressors like pollution and irritants. So, the more you wear it, the better your skin will look.
As an added bonus, the formula is 92% natural, clean, vegan, cruelty-free, fragrance-free, silicone-free, alcohol-free and even gluten-free.
Ready to upgrade your makeup routine? Pick up your own chrome bottle of the Future Fluid All Over Cream Concealer.